I decided to upload an HD version of the Sigur Ros Music Matters video I made. I really enjoyed working in this style. Apparently the band saw it and really liked it too, “The atmosphere was just great”!
You can see it on Vimeo and YouTube.
The idea was to pick a musical artist from the big long list of EMI artists and say why music matters. I chose the band Sigur Rós because I had a friend in university who kissed a girl on an A-road over-pass in the rain one night, and he said it was so incredibly emotional he imagined a movie camera spinning around them both while the sparkling rain fell in slow motion and Sigur Rós played. I found that funny and wanted to show how people match their surroundings and experiences with music, and vice versa.
Felix, this is all sorts of awesome, truly. I think I’ve seen it before though, it rings some bells.
